For illustrative purposes only. These are not the actual treatments from the experiment.
To test the theory that by playing on racial stereotypes, Black candidates can curry white votes, researchers recruited white volunteers and provided them with three versions of a news article covering a campaign speech by a fictional candidate named Michael Harris, who was either white or Black. The three articles were identical except that the speech invoked race either explicitly, implicitly, or not at all. Stephens-Dougan found that white voters were more likely to vote for the Black candidate with the explicit racial message. The result was especially strong among conservative white voters.